The Tory Bse Crisis has created a new verb - to maff it up.
I have met farmers in my constituency regularly, and they know that they face a combination of unprecedented factors such as the collapse of markets in south-east Asia, the fall in the value of common agricultural policy support payments, the over-production of certain commodities in much of Europe, cyclical downturns and, of course, the aftermath of the Tory Bse Crisis.